Investor Update - August '19
Just like having a newborn baby, we've been celebrating lots of 'firsts' lately, including this newsletter - our first monthly investor update. Thanks for the recommendations to get this started. After working for PE-backed technology businesses, I understand the importance of providing visibility to investors and the value of that accountability.
Speaking of firsts, August was our first full month after the Beta launch in July. We’ve been busy talking with users and have learned a lot. With those lessons, we've locked in our MVP features and will finally have a 'complete' product by the end of September (obviously still a million and one things we would do if we could).
We'll start reporting on KPIs for the October newsletter at the latest. We need to use precious dev resources to build the analytics plus we'll start managing to our targets once we have MVP ready.
We do know from our limited data that many people are ‘showrooming’ the app - downloading and checking it out - and not adding their family members to begin messaging. Our biggest challenge right now is driving usage. Once we have our new social features complete, we will spend the majority of our development time on features to drive usage.
Better than texting (and everything else)
Image & message screening
In August, we released features that give us a strong safety advantage to text messaging, which was a common question in early market feedback.
Explicit images are blocked. Yes, that's protection from life-damaging 'nudes' and/or porn.
Parents have the option to receive alerts for suggestive images and bad language. This enables parents to have conversations with their kids and be involved in their digital life.
Finance guy learns graphic design
My background is finance and economics, making me a certified math geek. In August, I upped our graphics game by overhauling our branding including new app store copy, a new (animated) website, and onboarding emails.
Screens from Apple App Store
GSD (get stuff 😉 done)
We love seeing progress and making sure we're getting the right stuff done.
Additional product features
- Family account management - support adding spouses and kids already on platform
- 50% completion of social posting!
- Hired Infinity Marketing Group to infuse our digital marketing with best practices and manage it for 3 months
- Completed 6 weeks worth of social media content
- Discussions with 3 speakers and 1 ad channel to support growth strategies (Collin Kartchner, Josh Ochs, Ethan Fisher and Cool Mom Tech)
- Recorded interview with Colorado Tech Podcast
Village's private social features will be released in September and is the last big piece missing for the MVP. We're excited to give users a more controlled and private way to share with people they know. Plus posts are easy to share via text or email with people outside of Village, creating a super easy way to spread the word.
- Include a 'sample child' for parents to easily test Village's unique features
- Finalize marketing plans including speaker(s) and newsletters and other promotions
- Launch capital raise
We'll archive past versions starting next month!