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The evidence is conclusive...

We have conducted a massive experiment on kids for the last decade with tragic consequences. Parents have given kids largely unmonitored and unlimited access to smartphones with addictive and harmful apps.

Kids have had 24/7 access to the 4 billion people around the world with internet access. Plus access to adult content with the simple click of a button stating they are 'Over 18.'

With the decade plus of experience, we now have enough data to look at the alarming statistics.

Unlimited apps and time is unsafe...

It's not a surprise that the most popular apps have done the most harm to kids. Tweens and teens seek ways to be more like adults and have gravitated towards doing their 'risky' behavior online where it leaves a permanent record.

Fix App Ratings provides a good guide to recommended app ratings for parents. Not surprisingly most popular apps carry a 17+ recommended rating and a suggestion that no kids under 15 access them.

Change can't wait

It's easy to think your kid is safe. We used to and unwittingly put our 11 year-old daughter in harms way. We started Village after a predator targeted our daughter on Instagram, and Instagram and Snapchat caused major anxiety and depression. Read our story.

Kids need responsible limits for the apps they use and the amount of time. Change can't wait since kids are in harms way. Learn more on our education page or view the parent guide to set healthy limits for your family.

Usage Statistics

Smartphone ownership

Majority of kids have smartphone by age 11

The Common Sense Census: Media Use by Tweens and Teens, 2019

Teens' screen time per day

62% over 4 hours

29% over 8 hours

The Common Sense Census: Media Use by Tweens and Teens, 2019

Tweens' screen time per day
9-12 year olds

41% over 4 hours

15% over 8 hours

The Common Sense Census: Media Use by Tweens and Teens, 2019

Explicit Content


Avg. age child first exposed to adult content

Children's Advocacy Center


Kids who’ve inadvertently viewed online pornography

Children's Advocacy Center


Kids who’ve received unsolicited sexual messages on Instagram


Mental Health Effects


Teens have been cyberbullied

Pew Research Center

Teens are more depressed

Institute for Family Studies

Suicides among 12- to 17-year olds

"it is clear from research that something bad is happening to American adolescents, and that smartphone use has spread much faster than our understanding of its long-run impact on developing brains."

Institute for Family Studies

Anecdotal evidence

How can we let this happen?